INTRODUCTION
Human communities worldwide have tended to move gradually to develop closer associations over a long time. However, lately the speed of the movement appears to have considerably accelerated. For instance, the invention of the jet planes, the computer chip, and availability of electronic mail (email), cheap telecommunication services, huge but fast sea vessels, instantaneous financial transactions across national borders, all seem to contribute to the movement to make the globe even more mutually dependent than ever. The production and provision of branded goods and services by transnational corporations (TNCs) such as Coca- Cola, Colgate-Palmolive, Dulux Paints, Barclays Bank Gestetner, McDonalds, Kentucky Fried Chickens, Nandos, Dunlop, and Ford to name a few, marketed throughout the world, all seem to contribute to make the globe a more symbiotic place. The exchange of information and communication technological knowledge
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